This topic was introduced to me by a colleague who I met years ago at a networking event. I admire her work ethic and follow-up skills, and each time we meet, she gives me another nugget of inspiration. Hence, the title of this article.
I find myself struggling with this concept. It’s important to me to be accessible to my clients or potential clients. Yet, I understand that shifting from a person who is “on demand” to one who is “in demand” is a critical career transition. It’s about moving from being a resource that is used when needed to being a highly sought-after expert whose skills and presence are actively desired.
Business coaches often say that being an expert encompasses more than simply what appears on a resume. Expertise requires continuing education and collaboration with other colleagues and professionals to view perspectives that may differ from our own.
Obviously, in the 21st Century we need to build a strong, visible reputation. This involves exactly what I’m doing here: writing articles or blog posts and creating content on platforms like LinkedIn. It also may involve speaking at industry events, conferences, and networking groups. These activities not only position us as experts, they are also certain to build our professional brand.
Another pearl of wisdom derived from successful business coaches is to cultivate a strategic network. In other words, the “on-demand” professional networks to find their next job; the “in-demand” professional networks to be found for their next opportunity. This means connecting not only with peers, but with leaders and innovators in your field because these are the people who will be aware of the most exciting and exclusive opportunities.
If I had a dollar for every business card I’ve collected over the past 14 years, I could pay off my car. What I’ve learned is that instead of collecting contacts, I’m now offering to connect people in fields other than my own, and helping people to deal with challenges that have nothing to do with my business. I’m a firm believer that helping others builds trust and makes people more likely to think of me when a situation arises. And when I do receive a referral, I now acknowledge it by a handwritten thank you note.
